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Brendan Dwyer, Ph.D.

Director of research and distance learning

Phone: (804) 827-5131
E-mail: bdwyer@vcu.edu

Joining the Center for Sport Leadership at VCU in August 2009, Brendan Dwyer is the director of research and distance learning. In addition to a bachelor's degree in economics, Dwyer holds a master's degree and doctorate in sport administration. His focus is primarily on the business of sport. He has taught sport marketing, business, analytics and law. He has also taught sport sociology, foundations of coaching, and issues in intercollegiate athletics.

Dwyer's research interests center around sport consumer behavior with a distinct focus on the media consumption habits of fantasy sport participants and behavioral patterns of ticket purchasers. Currently, he has articles published in the Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, European Sport Management Quarterly, Journal of Sport Behavior and the the Marketing Management Journal. Dwyer also has over 50 national and international presentations at professional conferences, including the North American Society for Sport Management (NASSM), Sport Marketing Association, Sport, Physical Activity, Recreation and Law Association, College Sport Research Institute's Scholarly Conference on College Sport and the North American Society for Sport Sociology. In 2009, he won the NASSM Student Research Competition for his dissertation titled: Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual NFL Teams. He has also won the Sport Marketing Association's Best Professional Paper four times (2010, 2013, 2014, 2016), and in 2016, he became a NASSM Research Fellow. He currently serves on four editorial boards and is an Associate Editor for Sport Marketing Quarterly.

In addition to teaching and research, Dwyer has worked with a number of sport organizations including the Fantasy Sports Trade Association, the U.S. Olympic Committee, the Washington Redskins, Richmond International Raceway, Richmond Sports Backers, Special Olympics Virginia, Running USA, the Denver Nuggets, Colorado Avalanche, Colorado State University Athletics, University of Northern Colorado Athletics, Shanghai Football Association, Richmond Strikers, Villa 7 and VCU Athletics.

Selected Publications

Dwyer, B., LeCrom, C.W., & Greenhalgh, G.P. (In press). Exploring and measuring spectator sport fanaticism. Communication and Sport. DOI: 10.1177/ 2167479516679411

Shapiro, S.L., Dwyer, B., & Drayer, J. (2016). Are you playing fair? Examining the role of fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 26, 257-263.

Dwyer, B., Achen, R. M., & Lupinek, J. (2016). Fantasy v. reality: Exploring the BIRGing and CORFing behavior of fantasy football participants. Sport Marketing Quarterly, 26, 186-205.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29, 624-656.

Dwyer, B., Mudrick, M., Greenhalgh, G.P., LeCrom, C.W., & Drayer, J. (2015). The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team. Sport Management Review, 18, 570-584.

All publications