Established in 1999 and now entering its second decade, the Center for Sport Leadership at VCU was developed with the idea of creating an innovative, practical learning environment that would prepare students interested in the sport industry for a successful career in the business.
Modeled after the highly successful BrandCenter, VCU's nationally ranked graduate advertising program, the Center for Sport Leadership launched as a non-traditional sport leadership graduate program that focuses on experiential learning through hands-on experiences. With full support from the university, the administration understood the unique aspects of the sport industry and placed a high value on practical experience and networking opportunities.
With more than 900 graduates in the last decade, the Center for Sport Leadership has placed students in every area of the industry, including professional, intercollegiate, Olympic, non-profit and grassroots organizations. These successful alumni have and will provide a useful tool in establishing a network base for connecting with future leaders in the industry.
This new educational paradigm teaches students the necessary skills and gives them ownership of operational responsibility to the organization, while providing access to upper-level coaches and administrators. Over the last decade, the Center for Sport Leadership at VCU has matured into a leading "proving ground" for the next generation of leaders.