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Brendan Dwyer, Ph.D.

Refereed Publications

Dwyer, B., Shapiro, S.L., & Drayer, J. (In press). Daily fantasy football and self-reported problem behavior in the United States. . Journal of Gambling Studies. DOI: 10.1007/s10899-017-9720-4

Dwyer, B., & Weiner, J.F. (In press). Daily grind: A comparison of causality orientations, emotions, and fantasy sport participation. Journal of Gambling Studies. DOI: 110.1007/s10899-017-9684-4

Drayer, J., Shapiro S.L., & Dwyer, B. (In press). Worth the price of admission? The mediating effect of perceived value on ticket purchase intention. Sport Marketing Quarterly.

Slavich, M., Dwyer, B., & Rufer, L. (In press). An evolving experience: An Investigation of the impact of sporting event factors on spectator satisfaction. Journal of Global Sport Management.

Dwyer, B., LeCrom, C.W., & Greenhalgh, G.P. (In press). Exploring and measuring spectator sport fanaticism. Communication and Sport. DOI: 10.1177/ 2167479516679411

Weiner, J.F., & Dwyer, B. (2017). A new player in the game: Examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users. Sport Marketing Quarterly, 26,140-152.

Eddy, T., Dwyer, B., & Slavich, M. (2017). The impact of team outcomes, brand connection, and game attendance on the corporate image of a stadium naming-rights sponsor. Journal of Applied Marketing Theory, 7,1-17.

Greenhalgh, G.P., Dwyer, B., & LeCrom, C.W. (2017). A case of multiple (brand) personalities: Expanding the methods of brand personality measurement in sport team contexts. Sport Marketing Quarterly, 26, 20-30.

Shapiro, S.L., Dwyer, B., & Drayer, J. (2016). Are you playing fair? Examining the role of fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 25, 257-263.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2016). Niche- versus mainstream-sport spectators: An analysis of need for uniqueness and sport eFANgelism. International Journal of Sport Communication, 9, 364-383.

LeCrom, C.W., Rufer, L., Slavich, M., Dwyer, B., & Greenhalgh, G.P (2016). Exploring predictors of graduate school and career success: A case study in sport management. The College Student Journal, 50, 513-530.

Dwyer, B., Achen, R.M., & Lupinek, J. (2016). Fantasy v. reality: Exploring the BIRGing and CORFing behavior of fantasy football participants. Sport Marketing Quarterly, 26, 186-205.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2016). Examining consumer perceptions of demand-based ticket pricing in sport. Sport Marketing Quarterly, 26, 34-46.

LeCrom, C.W., Slavich, M., Rufer, L., Greenhalgh, G.P., & Dwyer, B. (2016). Recalibrating the scale: A case of reseating a sold out arena. Case Studies in Sport Management, 5(2), 10-16.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29, 642-656.

Dwyer, B., Mudrick, M., Greenhalgh, G.P., LeCrom, C.W., & Drayer, J. (2015). The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team. Sport Management Review, 18, 570-584.

Popp, N., Weight, E.A., Dwyer, B., Baker, A., & Morse, A.L. (2015). Assessing student satisfaction within sport management master's degree programs. Sport Management Education Journal, 9, 25-38

Greenhalgh, G.P., LeCrom, C.W., & Dwyer, B. (2015). Sport and the environment: Can a class change perceptions and/or behaviors? Journal of Contemporary Athletics, 9(1).

LeCrom, C.W., Greenhalgh, G.P., & Dwyer, B. (2015). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management, 7, 60-78

LeCrom, C. W., & Dwyer, B. (2014). From evaluator to insider: An academic’s guide to managing sport for development programs. Sport in Society, 17(11). doi: 10.1080/17430437.2014.982542 Abstract

Dwyer, B., Eddy, T. & LeCrom, C. W. (2014). Destined to succeed? Team identification and the attributional bias of NFL fans. Journal of Sport Behavior, 34(4). Abstract

Greenhalgh, G.P., Dwyer, B., & Biggio, B. (2014). There‘s an app for that: The Development of a NFL team mobile application. Journal of Applied Sport Management, 6(4), 51-77.

Gawrysiak, J., Dwyer, B., & Burton, R. (2014). Mapping baseball’s technological evolution via in-home gaming. Journal of Applied Sport Management, 6(3), 75-101.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2014). Exploring fantasy baseball consumer behavior: Examining the relationship between identification, fantasy participation, and consumption. Journal of Sport Behavior, 37(1).

Dwyer, B., Drayer, J., Greenhalgh, G.P., & LeCrom, C.W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2). Abstract

Dwyer, B., & LeCrom, C.W. (2013). Is fantasy trumping reality? The redefined National Football League experience of novice fantasy football participants. Journal of Contemporary Athletics, 7(3). Abstract

Dwyer, B., Drayer, J., & Shapiro, S.L. (2013). Proceed to checkout? The impact of time in advanced ticket purchase decisions. Sport Marketing Quarterly, 22,166-180. Abstract

LeCrom, C.W., & Dwyer, B. (2013). Plus-sport: The impact of a cross-cultural soccer coaching exchange. Journal of Sport for Development, 1(2).Abstract

Drayer, J., Dwyer, B., & Shapiro, S.L. (2013). Examining the impact of league entry fees on online fantasy sport participation and league consumption. European Sport Management Quarterly, 13, 339-357. Abstract

Drayer, J., & Dwyer, B. (2013). Perception of fantasy is not always the reality: An exploratory examination into Blacks’ lack of participation in fantasy sports. International Journal of Sport Management, 14 81-102. Abstract

Dwyer, B. (2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22, 33-47. Abstract

Havard, C.T., & Dwyer, B. (2012). Examining on campus students’ constraints to attendance at college basketball games. Journal of Contemporary Athletics, 6, 203-217. Abstract

Dwyer, B., Shapiro, S.L., & Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20, 129-137. Abstract

Dwyer, B. (2011). Divided loyalty? An analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams. Journal of Sport Management, 25, 445-457. Abstract

Dwyer, B. (2011). The impact of attitudes and fantasy football involvement on intentions to watch NFL teams on television. International Journal of Sport Communication, 4, 375-396. Abstract

Dwyer, B., & Kim, Y. (2011). For love or money: Developing and validating a motivational scale for fantasy football participation. Journal of Sport Management, 25, 70-83. Abstract

Shapiro, S.L., & Dwyer, B. (2011). Web-based survey applications: A comprehensive review of providers and best practices for sport management researchers. International Journal of Sport Management, 12(3), 1-26. Abstract

Dwyer, B., Le Crom, C.W., Tomasini, N., & Smith, G.A. (2011). The Richmond what?!? Branding and positioning a new minor league baseball franchise. Sport Marketing Quarterly, 20, 56-64. Abstract

Dwyer, B., & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 19, 207-216. Abstract

Drayer, J., Shapiro, S.L., Dwyer, B., Morse, A.L., & White, J. (2010). The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13, 129-141. Abstract

Dwyer, B., Eddy, T., Havard, C.T., & Braa, L. (2010). Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. Journal of Issues in Intercollegiate Athletics, 3, 76-97. Abstract

Shapiro, S.L., Drayer, J., Dwyer, B., & Morse, A.L. (2009). Punching a ticket to the big dance: Determinants and financial implications of at-large selection to the NCAA division I men’s basketball tournament. Journal of Issues in Intercollegiate Athletics, 2, 46-63. Abstract

Southall, R.M., Southall, C., & Dwyer, B. (2009). What a wonderful time of the year: Institutional logics and the 2009 Bowl Championship Series telecasts. Journal of Issues in Intercollegiate Athletics, 2, 150-176. Abstract