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Gregory Greenhalgh, Ph.D.

Refereed Publications

Greenhalgh, G.P., Dwyer, B., & Biggio, B. (In press). There‘s an app for that: The Development of a NFL team mobile application. Journal of Applied Sport Management, 6(4).

Greenhalgh, G.P., LeCrom, C.W., & Dwyer, B. (In press). Sport and the environment: Can a class change perceptions and/or behaviors? Journal of Contemporary Athletics, 9(1).

LeCrom, C.W., Greenhalgh, G.P.,, & Dwyer, B. (In press). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management.

Dwyer, B., Drayer, J., Greenhalgh, G.P., & LeCrom, C.W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2). Abstract

Simmons, J., Greenwell, T. C., Thorn, D., Hambrick, M., & Greenhalgh, G.P. (2013). Consumption of niche sports: Understanding which product attributes predict consumptions across different levels of team identification. International Journal of Sport Management and Marketing, 14(3/4), 239-256. Abstract

Greenwell, T. C., Greenhalgh, G.P., & Stover, N. (2013). Understanding spectator expectations: An analysis of niche sports. International Journal of Sport Management and Marketing, 14(3/4), 144-157. Abstract

Greenhalgh, G.P. (2013). What’s in it for me? An Analysis of Niche Sport Sponsorship Objectives. Sport Marketing Quarterly, 22(2), 101-112. Abstract

Tokuyama, S., & Greenhalgh, G.P. (2013). Recreational Soccer Participants as Potential Consumers of Professional Soccer Games: Segmenting based on General Characteristics. Journal of Contemporary Athletics, 8(1). Abstract

Greenhalgh, G.P., & Greenwell, T. C. (2013). Professional Niche Sport Sponsorship: An Investigation of Sponsorship Selection Criteria. International Journal of Sport Marketing and Sponsorship, 14(2), 77-94. Abstract

Greenhalgh, G.P., Simmons, J., Hambrick, M., & Greenwell, T. C. (2011). Spectator Support: Examining the Attributes Which Differentiate Niche from Mainstream Sport. Sport Marketing Quarterly, 20(1), 41-52. Abstract

Hambrick, M. E., Simmons, J. M., Greenhalgh, G.P., & Greenwell, T. C. (2010). Understanding athletes’ use of Twitter: A content analysis of athlete tweets. International Journal of Sport Communication, 3(4), 454-471. Abstract