School of Business

Olivia Peart was born and raised in Cape Charles, Virginia. She attended James Madison University, where she earned a Bachelor of Science in Sport and Recreation Management with a minor in Business. While at JMU, Olivia was actively involved in Sigma Rho Mu Business Professional Fraternity, the Women in Sport and Recreation Management Club, and the Special Olympics Club. She was selected to represent the Hart School and James Madison University as a volunteer at the 2024 Men's Final Four in Phoenix, Arizona. As well as a volunteer in 2025 at the Rock n Roll Marathon in Nashville, Tennessee. Olivia also gained valuable experience working with JMU Athletics, including roles with football recruiting, fan engagement, and game day operations. In her senior year, Olivia completed a 400-hour internship with Massanutten Resort Marketing Department. She is currently completing her Graduate Assistantship with the VCU Athletics Ticketing Office. Olivia is excited to continue learning about the sports industry and building strong connections within her cohort.