CSL faculty research

The CSL isn't just the source for the next generation of sports leaders — it's a thriving research center driving industry innovation. Our faculty's groundbreaking research has examined topics as diverse as ticket pricing, the emotional aspects of fandom, fantasy sports, sport sponsorship, sport for social change and the environmental impact of professional sports.

Below is a list of our research publications organized by faculty member.

 

Refereed Publications

Dwyer, B., Lupinek, J., & Achen, R. M. (In press). Challenge accepted: Why women play fantasy football. Journal of Sport Management.

Dwyer, B., Slavich, M. A., & Gellock, J. L. (In press). A fan’s search for meaning: Testing the dimensionality of sport fan superstition. Sport Management Review.https://doi.org/10.1016/j.smr.2017.12.001

Dwyer, B., Shapiro, S.L., & Drayer, J. (In press). Daily fantasy football and self-reported problem behavior in the United States. Journal of Gambling Studies. DOI: 10.1007/s10899-017-9720-4

Dwyer, B., & Weiner, J.F. (2018). Daily grind: A comparison of causality orientations, emotions, and fantasy sport participation. Journal of Gambling Studies, 34, 1-20. DOI: 110.1007/s10899-017-9684-4

Drayer, J., Shapiro S.L., & Dwyer, B. (2018). Worth the price of admission? The mediating effect of perceived value on ticket purchase intention. Sport Marketing Quarterly, 27, 44-57.

Slavich, M., Dwyer, B., & Rufer, L. (2018). An evolving experience: An Investigation of the impact of sporting event factors on spectator satisfaction. Journal of Global Sport Management, 3, 79-98.

Dwyer, B., LeCrom, C.W., & Greenhalgh, G.P. (2018). Exploring and measuring spectator sport fanaticism. Communication and Sport, 6, 58-85. DOI: 10.1177/ 2167479516679411

Weiner, J.F., & Dwyer, B. (2017). A new player in the game: Examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users. Sport Marketing Quarterly, 26,140-152.

Eddy, T., Dwyer, B., & Slavich, M. (2017). The impact of team outcomes, brand connection, and game attendance on the corporate image of a stadium naming-rights sponsor. Journal of Applied Marketing Theory, 7,1-17.

Greenhalgh, G.P., Dwyer, B., & LeCrom, C.W. (2017). A case of multiple (brand) personalities: Expanding the methods of brand personality measurement in sport team contexts. Sport Marketing Quarterly, 26, 20-30.

Shapiro, S.L., Dwyer, B., & Drayer, J. (2016). Are you playing fair? Examining the role of fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 25, 257-263.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2016). Niche- versus mainstream-sport spectators: An analysis of need for uniqueness and sport eFANgelism. International Journal of Sport Communication, 9, 364-383.

LeCrom, C.W., Rufer, L., Slavich, M., Dwyer, B., & Greenhalgh, G.P (2016). Exploring predictors of graduate school and career success: A case study in sport management. The College Student Journal, 50, 513-530.

Dwyer, B., Achen, R.M., & Lupinek, J. (2016). Fantasy v. reality: Exploring the BIRGing and CORFing behavior of fantasy football participants. Sport Marketing Quarterly, 26, 186-205.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2016). Examining consumer perceptions of demand-based ticket pricing in sport. Sport Marketing Quarterly, 26, 34-46.

LeCrom, C.W., Slavich, M., Rufer, L., Greenhalgh, G.P., & Dwyer, B. (2016). Recalibrating the scale: A case of reseating a sold out arena. Case Studies in Sport Management, 5(2), 10-16.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29, 642-656.

Dwyer, B., Mudrick, M., Greenhalgh, G.P., LeCrom, C.W., & Drayer, J. (2015). The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team. Sport Management Review, 18, 570-584.

Popp, N., Weight, E.A., Dwyer, B., Baker, A., & Morse, A.L. (2015). Assessing student satisfaction within sport management master's degree programs. Sport Management Education Journal, 9, 25-38

Greenhalgh, G.P., LeCrom, C.W., & Dwyer, B. (2015). Sport and the environment: Can a class change perceptions and/or behaviors? Journal of Contemporary Athletics, 9(1).

LeCrom, C.W., Greenhalgh, G.P., & Dwyer, B. (2015). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management, 7, 60-78

LeCrom, C. W., & Dwyer, B. (2014). From evaluator to insider: An academic’s guide to managing sport for development programs. Sport in Society, 17(11). doi: 10.1080/17430437.2014.982542

Dwyer, B., Eddy, T. & LeCrom, C. W. (2014). Destined to succeed? Team identification and the attributional bias of NFL fans. Journal of Sport Behavior, 34(4).

Greenhalgh, G.P., Dwyer, B., & Biggio, B. (2014). There‘s an app for that: The Development of a NFL team mobile application. Journal of Applied Sport Management, 6(4), 51-77.

Gawrysiak, J., Dwyer, B., & Burton, R. (2014). Mapping baseball’s technological evolution via in-home gaming. Journal of Applied Sport Management, 6(3), 75-101.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2014). Exploring fantasy baseball consumer behavior: Examining the relationship between identification, fantasy participation, and consumption. Journal of Sport Behavior, 37(1).

Dwyer, B., Drayer, J., Greenhalgh, G.P., & LeCrom, C.W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2).

Dwyer, B., & LeCrom, C.W. (2013). Is fantasy trumping reality? The redefined National Football League experience of novice fantasy football participants. Journal of Contemporary Athletics, 7(3).

Dwyer, B., Drayer, J., & Shapiro, S.L. (2013). Proceed to checkout? The impact of time in advanced ticket purchase decisions. Sport Marketing Quarterly, 22,166-180.

LeCrom, C.W., & Dwyer, B. (2013). Plus-sport: The impact of a cross-cultural soccer coaching exchange. Journal of Sport for Development, 1(2).

Drayer, J., Dwyer, B., & Shapiro, S.L. (2013). Examining the impact of league entry fees on online fantasy sport participation and league consumption. European Sport Management Quarterly, 13, 339-357.

Drayer, J., & Dwyer, B. (2013). Perception of fantasy is not always the reality: An exploratory examination into Blacks’ lack of participation in fantasy sports. International Journal of Sport Management, 14 81-102.

Dwyer, B. (2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22, 33-47.

Havard, C.T., & Dwyer, B. (2012). Examining on campus students’ constraints to attendance at college basketball games. Journal of Contemporary Athletics, 6, 203-217.

Dwyer, B., Shapiro, S.L., & Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20, 129-137.

Dwyer, B. (2011). Divided loyalty? An analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams. Journal of Sport Management, 25, 445-457.

Dwyer, B. (2011). The impact of attitudes and fantasy football involvement on intentions to watch NFL teams on television. International Journal of Sport Communication, 4, 375-396.

Dwyer, B., & Kim, Y. (2011). For love or money: Developing and validating a motivational scale for fantasy football participation. Journal of Sport Management, 25, 70-83.

Shapiro, S.L., & Dwyer, B. (2011). Web-based survey applications: A comprehensive review of providers and best practices for sport management researchers. International Journal of Sport Management, 12(3), 1-26.

Dwyer, B., Le Crom, C.W., Tomasini, N., & Smith, G.A. (2011). The Richmond what?!? Branding and positioning a new minor league baseball franchise. Sport Marketing Quarterly, 20, 56-64.

Dwyer, B., & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 19, 207-216.

Drayer, J., Shapiro, S.L., Dwyer, B., Morse, A.L., & White, J. (2010). The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13, 129-141.

Dwyer, B., Eddy, T., Havard, C.T., & Braa, L. (2010). Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. Journal of Issues in Intercollegiate Athletics, 3, 76-97.

Shapiro, S.L., Drayer, J., Dwyer, B., & Morse, A.L. (2009). Punching a ticket to the big dance: Determinants and financial implications of at-large selection to the NCAA division I men’s basketball tournament. Journal of Issues in Intercollegiate Athletics, 2, 46-63.

Southall, R.M., Southall, C., & Dwyer, B. (2009). What a wonderful time of the year: Institutional logics and the 2009 Bowl Championship Series telecasts. Journal of Issues in Intercollegiate Athletics, 2, 150-176.

Refereed Publications

Greenhalgh, G.P., Dwyer, B., & Biggio, B. (In press). There‘s an app for that: The Development of a NFL team mobile application. Journal of Applied Sport Management, 6(4).

Greenhalgh, G.P., LeCrom, C.W., & Dwyer, B. (In press). Sport and the environment: Can a class change perceptions and/or behaviors? Journal of Contemporary Athletics, 9(1).

LeCrom, C.W., Greenhalgh, G.P.,, & Dwyer, B. (In press). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management.

Dwyer, B., Drayer, J., Greenhalgh, G.P., & LeCrom, C.W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2).

Simmons, J., Greenwell, T. C., Thorn, D., Hambrick, M., & Greenhalgh, G.P. (2013). Consumption of niche sports: Understanding which product attributes predict consumptions across different levels of team identification. International Journal of Sport Management and Marketing, 14(3/4), 239-256.

Greenwell, T. C., Greenhalgh, G.P., & Stover, N. (2013). Understanding spectator expectations: An analysis of niche sports. International Journal of Sport Management and Marketing, 14(3/4), 144-157.

Greenhalgh, G.P. (2013). What’s in it for me? An Analysis of Niche Sport Sponsorship Objectives. Sport Marketing Quarterly, 22(2), 101-112.

Tokuyama, S., & Greenhalgh, G.P. (2013). Recreational Soccer Participants as Potential Consumers of Professional Soccer Games: Segmenting based on General Characteristics. Journal of Contemporary Athletics, 8(1).

Greenhalgh, G.P., & Greenwell, T. C. (2013). Professional Niche Sport Sponsorship: An Investigation of Sponsorship Selection Criteria. International Journal of Sport Marketing and Sponsorship, 14(2), 77-94.

Greenhalgh, G.P., Simmons, J., Hambrick, M., & Greenwell, T. C. (2011). Spectator Support: Examining the Attributes Which Differentiate Niche from Mainstream Sport. Sport Marketing Quarterly, 20(1), 41-52.

Hambrick, M. E., Simmons, J. M., Greenhalgh, G.P., & Greenwell, T. C. (2010). Understanding athletes’ use of Twitter: A content analysis of athlete tweets. International Journal of Sport Communication, 3(4), 454-471.

 

Refereed Publications

LeCrom, C. W., Greenhalgh, G., & Dwyer, B. (in press). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management.

Greenhalgh, G., LeCrom, C. W., & Dwyer, B. (in press). Going green? The behavioral impact of a sport and the environment course. Journal of Contemporary Athletics, 9(1).

LeCrom, C. W., & Dwyer, B. (2014). From evaluator to insider: An academic’s guide to managing sport for development programs. Sport in Society, 17(11). doi: 10.1080/17430437.2014.982542

Dwyer, B., Eddy, T. & LeCrom, C. W. (2014). Destined to succeed? Team identification and the attributional bias of NFL fans. Journal of Sport Behavior, 34(4).

LeCrom, C. W., & Dwyer, B. (2013). Plus sport: The impact of a cross-cultural soccer coaching exchange. Journal of Sport for Development, 1(2), 1-16.

BELOW

Dwyer, B., Drayer, J., Greenhalgh, G., & LeCrom, C.W. (2013). Substitute or compliment: fantasy football and NFL fandom. Marketing Management Journal, 23(2), 71-85.

Dwyer, B., & LeCrom, C. W. (2013). Is fantasy trumping reality? The redefined National Football League experience of novice fantasy football participants. Journal of Contemporary Athletics, 7(3), 119-139.

LeCrom, C. W., Selwood, J. P., Daldrup, P. & Driscoll, M. (2012). The impact of Nike project 40/generation Adidas players on Major League Soccer. Journal of Sport Administration and Supervision, 2, 32-40.

Martin, J., Eggleston, T., Seymour, V., & LeCrom, C. W. (2012). One-hit wonders: A study of contract-year performance among impending free agents in Major League Baseball. Nine: A Journal of Baseball History and Culture, 20(1), 11-26.

Dwyer, B., LeCrom, C. W., Tomasini, N., & Smith, G.A. (2011). The Richmond what?!? Branding and positioning a new minor league baseball franchise. Sport Marketing Quarterly, 20(1).

LeCrom, C. W., Warren, B. J., Clark, H. T., Marolla, J., & Gerber, P. (2009). Factors contributing to student-athlete retention. Journal of Issues in Intercollegiate Athletics, 14-24.