Carrie LeCrom, Ph.D.

Job title: Executive director
Telephone: (804) 828-6443

Carrie LeCrom has served as the Executive Director of the Center for Sport Leadership (CSL) since 2015, holding various roles within the CSL since joining the staff in 2003. Her responsibilities at the CSL include setting the program’s strategic direction, handling academic matters, expanding the global reach of the program, and teaching courses including Sport Leadership, Research Methods, Global Sports Issues, Sociology and Sport for Development. Under her guidance the program has launched a dual degree program (M.Ed./MBA), a doctoral track in Sport Leadership (Ph.D. in Education), and has seen significant growth in terms of competitiveness and reputation (currently ranked top 10 in the nation among graduate programs in sport business).

LeCrom is passionate about the use of sport for social change and has secured over $1.3 million in grant funding from sources such as the U.S. Department of State and the National Collegiate Athletic Association. Some notable initiatives she has initiated coordinated include two way exchanges between Ethiopia and the United States for a coaches training program in 2007, between China and the United States in 2010-11, and between South Africa and the United States in 2015-16. The project with South Africa focused on using sport to promote social change in the areas of health, HIV/AIDS, leadership, and teen pregnancy. She is currently overseeing a multi-year project (2016-19) in South-Central Asia which involves socially-focused exchange programs with young athletes from Kazakhstan, Sri Lanka, Nepal and India. LeCrom initiated the CSL’s participation in an international conference where students travelled to Paris, France, to attend the 2007 World Cup of Rugby and participate in the World Sports Forum. Since 2004, LeCrom has also coordinated a European Model of Sport study abroad course for her master’s students each year, which involves travel to various countries in Western Europe.

LeCrom’s research interests lie in sport for development, global sport, and sport consumer behaviour. She has published in journals including the Journal of Sport Management, Sport Management Review, Sport in Society, the Journal of Sport for Development, and Sport Marketing Quarterly, among others. She presents her work at various conferences annually and is on the editorial board of Sport Management Education Journal. In 2014 LeCrom was awarded the Ruch Award for Excellence in Teaching, the highest teaching award given by VCU’s School of Education, and in 2016 she was the VCU School of Education’s Award of Excellence recipient for combined excellence in teaching, research, and service. LeCrom holds degrees from Lynchburg College (B.A. in Business Administration and Sport Management), and VCU (M.S. in Sport Leadership; Ph.D. in Education). She competed on the women’s soccer team at Lynchburg College where she was named 1st Team All-American and Academic All-American. LeCrom is married to the Director of Youth Development for the Richmond Strikers Soccer club; they have one daughter and one son.

See Dr. LeCrom's research and publications.