In October 2021, VCU Center for Sport Leadership and Real Madrid Graduate School – Universidad Europea formed an exclusive educational partnership to offer graduate students the opportunity to learn and gain experience from one of the most successful sport brands in the world.
Three students: Abby Erlemeier, Selina Lim and Hannah O'Neil traveled to Madrid the first week of May as the first to take advantage of this invaluable experience. They are currently taking courses in Real Madrid Graduate School’s Master’s in Sport Technologies and Digital Transformation and working with Real Madrid Next, the brand innovation department of Real Madrid C.F.